UX for Beginners: A practical handbook on the space of user experience design and strategy. (English Edition)Want to get started as a UX designer? Learn how to improve user experience? UX for Beginners delivers a range of practical principles, guidelines and resources to describe the nature of a UX designer's role and how to begin a career in the industry. Whether you want to enter the design profession or have experience under your belt, this book gives you the best insights into design in the context of business, effective data visualization, mobile design, product design and how to avoid common UX pitfalls from an industry's perspective. With the influx of technology the role of UX designer is one that is undergoing change from working on UI/UX to constructing a brand's strategy and meaningful connection with its user base.
Ngai, writes as a UX designer, illustrator, author and maker who has transitioned from academia to industry, and is currently a user experience designer at Microsoft.